Why are we the Cheeseburger Capital of Texas?

Friona is centrally located in the middle of beef, wheat and dairy country. Cheeseburgers showcase all three of these industries. In 2006, the first Cheeseburger Festival and Cookoff was held, with Texas State Representative Warren Chisum in attendance. Chisum encouraged the attendees to write letters asking the state to designate Friona as the Cheeseburger Capital of Texas. More than 300 letters were written, and in June 2007, Governor Rick Perry made it official. The festival is held the third Saturday in July in the Friona City Park. 


cattle and Dairy industries

Friona is located in Parmer County, in the panhandle of Texas, with more than 40 cattle feeding operations within a 50 mile radius. We rank first in the state for milk production, with 16 dairies in our immediate area. We have two cheese plants within 100 miles. Both facilities have a combined production of approximate one million pounds of cheese daily. 

cheeseburger festival

The competition is open to local and visiting cheeseburger enthusiasts. Both professional and amateur chefs are welcome! All contestants complete a short course in food safety the morning of the contest. Each team is responsible for preparing 200 1/3 pound burgers. Proceeds benefit local organizations. Cash prizes are awarded to first and second place cheeseburger and people's choice. 


Farming is a cornerstone of the local economy. There are 3 grain elevators and one cotton gin in close proximity. Major products grown include wheat, grain sorghum, corn and cotton. 

Friona, the biggest small town in Texas.


We invite you to stop by Friona - not just for the night, week or season - but for a lifetime, in a community with strong family values and local merchants that care about you and your family.

Friona is not just a town, it's a home and a safe harbor from today's spiraling crime rates and violence. You'll find smart, hard-working people and an energetic workforce that understands the obligations of employment.  The same pioneering spirit that settled this area still abounds in the thousands of area residents that look out for each other.

You'll find professional services available in the area including veterinary, equipment, dairy services and many dedicated business owners and professionals who strive to give you the best service possible.



Reeve Lake

Family fun

Friona offers lodging facilities for a night or an extended visit.  Friona Inn provides 25 rooms for visitors and temporary workers. While enjoying the local hospitality, take time to enjoy a satisfying meal at one of the local restaurants. Friona also has a municipal swimming pool and three baseball parks.

Parmer Medical Center

established in 1945

Parmer Medical Center (PMC), a 25 bed "Critical Access" Acute Care Hospital, is located in Friona, Texas. The hospital is licensed by the State of Texas, certified by Medicare and Medicaid and a participating member of Blue Cross/BlueShield. A physician office building and clinic is located adjacent to the hospital. 

PMC also provides assisted living facilities through Heritage Estates and Prairie Acres Nursing Home.



Retail community

When you shop at local small businesses, you help our community grow. We have small town values, united with big time ideas. Ifyou want to experience the ordinary, you have other options. If you want to delve into a community rich in history and opportunity, come to Friona. We hope you'll experience hospitality at it's best with unhurried shopping and small town service, and that you'll want to come back time and again.




The Friona Independent School District has an operational budget of more than 7 million dollars and employs 215 people.  The system includes a Primary, Elementary, Junior High and High School. 

Friona ISD's current enrollment is approximately 1215 students. Friona High School competes at the UIL Class 3A level. The school colors are red & white and the mascots are the Chieftain and Squaw. Friona offers opportunities beyond academics including athletics, vocational training and fine arts.

Several universities are within commuting distance of Friona. 

West Texas A&M (Canyon)
Texas Tech (Lubbock)
Amarillo College (Hereford and Amarillo)

Wayland Baptist (Plainview)
Eastern New Mexico (Portales, NM)
Clovis Community College (Clovis, NM)




palo duro canyon state park

The beautiful Palo Duro Canyon State Park is only 70 miles away. You can sightsee, mountain bike, hike and enjoy the musical drama "Texas." There are several lakes in the area for boating, fishing and other water sports. 


Friona and Surrounding Area