Congratulations to our 2023 Miss Friona, Yvonne Legarreta!

The Miss Friona pageant is held annually during the Maize Days Celebration. Scholarships are offered to all of the young ladies who participate each year. Contestants are Friona High School sophomores, juniors, and seniors. The pageant is more than a beauty competition; it honors community involvement, talent, and character. The 2023 Miss Friona was crowned on September 17th, 2023, and will reign through September 2024.