Population

City of Fiona - 4,186

Parmer County - 9,749

Location

Friona, Texas offers a strategic and promising location for the economic developers seeking growth opportunities. Nestled in the heat of the Texas Panhandle, Friona boasts a prime position along major transportation arteries, including Highways 60 and 214, facilitating easy access to regional and national markets.

The town’s proximity to key urban centers such as Amarillo and Lubbock coupled with its advantageous location within the agriculture-rich Panhandle region, positions it as a hub for agribusiness and food processing ventures. Friona’s robust agriculture sector, specializing in dairy, beef, and grain production, provides a solid foundation for agribusiness expansion and investment.

Furthermore, Friona offers a business-friendly environment characterized by supportive local government policies, low taxes, and affordable real estate, making it an attractive destination for entrepreneurs and industry leaders alike. The community’s strong work ethic, skilled labor force, and collaborative spirit contribute to a thriving business ecosystem conducive to innovation and growth.

At A Glance

HWY 60, which runs through Friona, sees a daily traffic count of 8,000-10,000 as of 2022. The Average Annual Daily Traffic (AADT) is collected at point layer traffic stations for Texas Department of Transportation. The traffic has continued to increase year over year.

Quality of Life

Friona boasts a high quality of life, with excellent schools, affordable housing, and abundant recreational opportunities, making it an appealing destination for families and individuals looking to put down roots.


Education

Friona Independent School District offers Primary through 12 grade education. Total students enrolled is approximately 1,085 with total staff employed approximately being 225.

Public School Special Programs

  • Special Education/Early Childhood

  • Vo-Tech Texas State Technical Institute

Going further in higher education doesn’t mean high mileage, with seven institutions of higher education within 100-mile radius the options are unlimited.

Colleges withing Commuting Distance

  • Clovis Community College Clovis, NM | 33.5 Miles | Enrollment 2,162

  • West Texas A&M University Canyon, TX | 53 Miles | Enrollment 7,416

  • Eastern New Mexico University Portales, NM | 54 Miles | Enrollment 5,106

  • Amarillo College Hereford, TX Campus | 22 Miles | Amarillo, TX Campus | 68 Miles | Total Enrollment 9,179

  • Wayland Baptist University Plainview, TX | 75 Miles | Enrollment 3,508

  • South Plains College Levelland, TX | 85 Miles | Enrollment 5,905

  • Texas Tech University Lubbock, TX | 97 Miles | Enrollment 36,825


HOUSING

Friona’s housing market is often characterized by affordability, with median home prices typically lower compared to larger metropolitan areas. This makes it an attractive option for first-time homebuyers, families, and individuals seeking more affordable housing options. Friona offers a variety of housing options, including single-family homes, apartments, townhouses, and manufactured homes. The mix of housing types caters to diverse preferences and budgets within the community.

Average cost per sq. ft for EXISTING home, 3 bedroom

  • High $93 | Medium $80.09 | Low $63

Average cost per sq. ft for NEW home, 3 bedroom

  • High $140 | Medium $120 | Low $100

Typical Lot Size: 75 x 110 Sq. Ft.

Typical Lot Cost Range: $5,000-$16,800


HEALTHCARE

Friona is served by Parmer Medical Center (PMC), a Critical Access Hospital, offering services such as general care, swing bed, or skilled nursing care and emergency care. The medical staff at PMC is trained and certified in Advanced Cardiac Life Support (ACLS) as well as Trauma. Outpatient services include a full service laboratory, and a radiology department that includes routine x-rays, CT scans, ultrasounds, MRIs, Mammograms, Cardiac and Doppler Imaging. Physical, Occupational and Speech Therapy are also available on both an inpatient and outpatient basis.

Parmer Medical Center is pleased to provide physicians specializing in orthopedics, cardiology, gynecology, gastrointestinal disorders. PMC is excited to offer these clinics to patients as part of their ongoing commitment to the health and wellness of the residents of Parmer County and the surrounding area.

Conveniently located next to Parmer Medical Center is the Friona Rural Health Clinic. Friona Rural Health Clinic (FRHC) is the product of over 60 years of personal effort by dedicated physicians to build an exceptional health care organization. The staff emphasizes a professional and caring attitude and maintains a strong commitment to individual treatment. FRHC supports preventive health measures to reduce the ultimate cost of health care. Located close to Parmer Medical Center, the Clinic teams with the Hospital to provide service excellence in healthcare to the surround area.


Recreation

Friona is home to Reeve Lake with two lakes within driving distance:

Ute Lake State Park Logan, NM | 91.10 Miles

Lake Meredith Fritch, TX | 109.3 Miles


Additional Recreation

Palo Duro Canyon State Park Canyon, TX | 65.40 Miles

Ruidoso Downs Race Track & Casino Ruidoso, NM | 211 Miles

Snow Skiing

  • Red River, NM | 195 Miles

  • Ski Apache Alto, NM | 221 Miles

  • Angel Fire Resort Angel Fire, NM | 268 Miles

  • Taos Ski Valley Resort Taos, NM | 299.40 Miles

Business Advantages




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